{
    "title": "Het buitenleven roept: de SS26 outdoor collectie van Ayacucho zet je in beweging, nu ook met footwear & activewear",
    "modified_at": "2026-04-23 11:53:02",
    "published_at": "2026-04-27 10:25:00",
    "url": "https://a-s-adventure.prezly.com/het-buitenleven-roept-de-ss26-outdoor-collectie-van-ayacucho-zet-je-in-beweging-nu-ook-met-footwear-activewear",
    "short_url": "http://prez.ly/HIBd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "het-buitenleven-roept-de-ss26-outdoor-collectie-van-ayacucho-zet-je-in-beweging-nu-ook-met-footwear-activewear",
    "body": "<p style=\"text-align: left\"><strong>Ayacucho, het outdoormerk van A.S.Adventure, lanceert zijn SS26 collectie vanuit de gedachte &lsquo;Ayacucho, part of your journey&rsquo;. Want wat je bijblijft van een dag buiten is zelden wat je droeg, maar wel wat je deed: een eerste tocht met de hond, een weekend met vrienden of familie of het bereiken van de bergtop. Ayacucho staat daarbij niet op de voorgrond, maar beweegt mee als stille partner onderweg, aanwezig wanneer het nodig is om je droog of warm te houden. Zo kan jij focussen op het buiten zijn met alle emoties, herinneringen en overwinningen. Vanuit die rol breidt het merk zijn aanbod dit seizoen uit met footwear en activewear, naast de bestaande outdoor essentials, lifestyle items en equipment. </strong></p><hr /><div\n    id='gallery-023ec966-c2c3-4541-9a42-70eabda12559'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">De nieuwe <strong>footwearlijn</strong> bestaat uit stevige wandelschoenen met Vibram-zolen die grip en stabiliteit bieden op uiteenlopende ondergronden. Van korte wandelingen tot meer uitdagende hikes: ze zijn ontwikkeld om vertrouwen te geven bij elke stap.</p><div\n    id='gallery-73d0a498-7312-43a9-952b-cfe1a8b06781'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">Daarnaast introduceert Ayacucho <strong>activewear</strong>: lichte, ademende en sneldrogende kleding die gemaakt is voor beweging. Geschikt voor wandelen, lopen of andere sportieve momenten, maar ook voor alledaags gebruik waar comfort belangrijk is. \u200b Zo blijft het merk inzetten op toegankelijke outdoorkledij en uitrusting voor iedereen die graag naar buiten trekt, van een eerste boswandeling tot een bergtrail of een weekendje kamperen met het gezin. </p><div\n    id='gallery-05f5a702-5654-420c-99f6-4c08bea96db8'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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De <strong>outdoor essentials en lifestylelijnen</strong> bieden veelzijdige kleding zoals fleeces, wandelbroeken en waterdichte jassen die je in verschillende omstandigheden kan dragen. </p><div\n    id='gallery-af29effc-0b8a-4751-84dd-cff45b7a700f'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Het zijn bewuste keuzes in materialen en productie, met oog voor vandaag &eacute;n morgen. </p><p>Diezelfde betrokkenheid loopt door in wat het merk teruggeeft. Zo gaat 1% van de omzet naar projecten die kwetsbare gemeenschappen ondersteunen. Sinds 2009 gebeurt dat via een samenwerking met SOLID, met projecten in onder meer Peru, Kenia en India. </p><div\n    id='gallery-61c0f5ad-9edb-4756-9a8c-b67d26d165e2'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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href=\"https://a-s-adventure.prezly.com/asadventure-ayacucho-ss26-packshots\" target=\"_blank\" rel=\"noreferrer noopener\">hier</a> beschikbaar. </p><p>Campagnebeelden zijn <a href=\"https://a-s-adventure.prezly.com/asadventure-ayacucho-ss26-campaign-images\" target=\"_blank\" rel=\"noreferrer noopener\">hier</a> beschikbaar. </p><hr /><h4 id=\"persaanvragen\" style=\"text-align: left\"><strong>Persaanvragen</strong></h4><div class=\"release-content-contact\" id=\"contact-17f699e4-9347-4c06-bcc3-e0cf7132cacd\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Greet Anthoni</strong>\n        <em class=\"release-content-contact__description\">Media &amp; PR, Retail Concepts</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:greet.anthoni@retailconcepts.be\"  class=\"release-content-contact__details-list-item-link\" title=\"greet.anthoni@retailconcepts.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>greet.anthoni@retailconcepts.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 473 82 26 76\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 473 82 26 76\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 473 82 26 76</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-635e3328-ef12-427f-a8c4-06be42bcd914\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Gaya Vermeylen</strong>\n        <em class=\"release-content-contact__description\">PR Manager, MMBSY</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:gaya@mmbsy.com\"  class=\"release-content-contact__details-list-item-link\" title=\"gaya@mmbsy.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>gaya@mmbsy.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 497 71 99 58\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 497 71 99 58\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 497 71 99 58</a></li></ul>\n    </div>\n</div>",
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