{
    "title": "Waar het 31 jaar geleden begon: A.S.Adventure vernieuwt allereerste winkel in Schoten",
    "modified_at": "2026-10-02 08:48:38",
    "published_at": "2026-10-02 08:00:00",
    "url": "https://a-s-adventure.prezly.com/waar-het-31-jaar-geleden-begon-asadventure-vernieuwt-allereerste-winkel-in-schoten",
    "short_url": "http://prez.ly/eBPd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Vernieuwde winkel bouwt verder op ruim drie decennia winkelbeleving",
    "slug": "waar-het-31-jaar-geleden-begon-asadventure-vernieuwt-allereerste-winkel-in-schoten",
    "body": "<p><strong>Schoten, 2 oktober 2026 &ndash; Meer dan dertig jaar nadat in Schoten de allereerste A.S.Adventure-winkel de deuren opende, krijgt de plek waar het verhaal van de Belgische outdoor &amp; lifestyle retailer begon een grondige make-over. De winkel werd volledig vernieuwd. Blikvangers zijn een imposante, decoratieve boom in het hart van de winkel en een nostalgische wand die bezoekers meeneemt doorheen de afgelopen drie decennia. Met de renovatie bouwt A.S.Adventure tegelijk verder op een principe dat al sinds de opening in 1995 centraal staat: van een winkelbezoek meer maken dan alleen winkelen.</strong></p><div\n    id='gallery-a5b57817-4795-4913-bcf8-449609d10ff1'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"een-make-over-met-stevige-roots\" ><strong>Een make-over met stevige roots</strong></h4><p>In 1995 opende A.S.Adventure in Schoten meer dan dertig jaar geleden de allereerste winkel. Fashion, outdoor en travel kregen er voor het eerst een plek onder &eacute;&eacute;n dak, aangevuld met onder meer de verhuur van wintersportmateriaal.</p><p>Meer dan dertig jaar later vormt Schoten nog altijd een belangrijke locatie voor A.S.Adventure. De winkel werd in het verleden al eens vernieuwd, maar krijgt ditmaal een opvallendere en meer ingrijpende make-over. De winkelvloer en het meubilair werden vernieuwd en de indeling werd opener en lichter gemaakt. </p><p>De grootste blikvanger staat letterlijk in het hart van de winkel: een decoratieve boom die het buitenleven naar binnen brengt. De boom verwijst naar de sterke link van A.S.Adventure met het buitenleven en vormt tegelijk een nieuw herkenningspunt in de vernieuwde winkel.</p><p>Ook het verleden krijgt een prominente plaats in de vernieuwde winkel. Een nostalgiewand vol collectieve herinneringen blikt terug op wat er in de wereld veranderde sinds de winkel in 1995 de deuren opende in Schoten. Herkenbare gebeurtenissen, grote en kleine momenten en evoluties uit de voorbije 31 jaar passeren de revue, van de millennium bug tot de opkomst van de e-bike.</p><div\n    id='gallery-b054a399-cc42-4ef5-abd9-29bcb911f21b'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><h4 id=\"nog-steeds-more-than-a-store\" ><strong>Nog steeds &ldquo;More than a Store&rdquo; </strong></h4><p>Nu fysieke winkels steeds sterker inzetten op beleving om klanten ook in een digitale wereld te blijven verrassen, is die gedachte voor A.S.Adventure allesbehalve nieuw. Winkelbeleving vormde al bij de opening van de eerste winkel in Schoten in 1995 een belangrijk onderdeel van het concept. De toenmalige slagzin &ldquo;<em>More than a Store&rdquo;</em> vatte die visie samen: een winkel moest meer zijn dan een plek waar je producten koopt, maar ook inspireren, adviseren en zin geven om eropuit te trekken. Zo verraste de eerste winkel in Schoten bezoekers met een winkelconcept dat voor die tijd vernieuwend was. </p><p>Meer dan dertig jaar later bouwt de vernieuwde winkel verder op diezelfde filosofie. Met meer ruimte voor inspiratie, persoonlijk advies en ontdekking wil A.S.Adventure tonen welke meerwaarde een fysieke winkel ook vandaag kan bieden.</p><blockquote><em>&ldquo;Schoten is voor ons veel meer dan een winkel, het is onze bakermat. Het is de plek waar meer dan dertig jaar geleden onze visie op retail ontstond: een winkel moet meer zijn dan een plek waar je producten koopt. Wat we in 1995 &lsquo;More than a Store&rsquo; noemden, blijft ook vandaag de kern. Die filosofie sluit vandaag mooi aan bij &lsquo;Adventure is Everywhere&rsquo;,</em> <em>onze overtuiging dat avontuur niet op een verre bestemming hoeft te beginnen, maar overal te vinden is, ook dicht bij huis,&rdquo;</em> vertelt Bea De Beuckelaer, CEO van A.S.Adventure.</blockquote><div\n    id='gallery-ecf93849-825c-4ef9-a5c6-2a2196a3e758'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Klanten kunnen er terecht voor persoonlijk advies, of ze nu plannen hebben voor een meerdaagse wandeltocht, een verre reis of een kampeeravontuur, of simpelweg op zoek zijn naar de juiste regenjas voor dagelijks gebruik.</p><blockquote>&ldquo;<em>Producten alleen maken voor ons geen winkelbeleving. Het zijn vooral onze medewerkers, hun kennis en hun eigen passie voor outdoor, reizen en een avontuurlijke levensstijl die het verschil maken. Die persoonlijke expertise was in 1995 al belangrijk en blijft dat vandaag evenzeer en misschien zelfs nog meer</em>,&rdquo; aldus Bea De Beuckelaer.</blockquote><p>Ook de vertrouwde services zoals Care &amp; Repair en Second Life blijven deel uitmaken van de winkel in Schoten.</p><div\n    id='gallery-59a62e8f-2c80-40da-9413-6b87fc5d0492'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><hr /><h4 id=\"praktisch\" ><strong>Praktisch</strong></h4><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Adres: A.S.Adventure Schoten, Bredabaan 1257a, 2900 Schoten</span></li><li><span>Heropening vernieuwde winkel: vrijdag 2 oktober 2026 om 10u</span></li></ul><hr /><h4 id=\"persaanvragen\" ><strong>Persaanvragen</strong></h4><div class=\"release-content-contact\" id=\"contact-51a30ba8-840c-412c-8c0a-f60dfc998ee1\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Gaya Vermeylen</strong>\n        <em class=\"release-content-contact__description\">PR Manager, MMBSY</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:gaya@mmbsy.com\"  class=\"release-content-contact__details-list-item-link\" title=\"gaya@mmbsy.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>gaya@mmbsy.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 497 71 99 58\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 497 71 99 58\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 497 71 99 58</a></li></ul>\n    </div>\n</div>",
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